"We will build the R5 if the sports car market stops shrinking" - Audi

"El Relámpago(LZone) - Humanity First!" (lightningzone) 07/09/2015 at 18:52 • Filed to: None

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Wow, way to blackmail enthusiasts, Audi.

Also, if the thing gets built, it will enter a growing segment of small MR sports cars. Like the Alfa 4C, Cayman and this Honda.

TheHondaBro > El Relámpago(LZone) - Humanity First! 07/09/2015 at 19:05

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Hello, S2000.

wiffleballtony > El Relámpago(LZone) - Humanity First! 07/09/2015 at 19:15

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Dear Audi, don’t price your sports cars so that only a small percentage of the population can afford it.

Party-vi > wiffleballtony 07/09/2015 at 20:25

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Dear wiffleballtony, it’s an Audi, not an MR2.

orcim > El Relámpago(LZone) - Humanity First! 07/10/2015 at 02:20

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Can I rephrase?

“We will build the R5 if we can figure out how to increase our inventory turns, drop our supplier costs, remove our margin overhead, and figure marketing plans that can actually communicate a value benefit. Oh, and our engineers suck less since value requires, uhm, more creative features and not just a incremental funness/form factor.”

Fixed.

Edit: Gonna riff a little here (like I didn’t, above, d’oh.) What the fuck is “if the sports car market stops shrinking?” It’s shrinking because there’s nothing that people want to freakin’ buy. That’s not a “market” problem, that’s an “offering match” problem. Good god, does anyone remember the RX7 intro, how it almost *produced* a market (a latent one, given) because it was now available? Well, Audi, you got’s the same damn problem and it isn’t R5 related.

My opinion. Which generally sucks with cars. Better with business. Great with animal husbandry.

pip bip - choose Corrour > wiffleballtony 07/10/2015 at 04:29

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service department will take care of that , if Audi keep prices low

Nauraushaun > El Relámpago(LZone) - Humanity First! 07/10/2015 at 07:27

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Wow, way to blackmail enthusiasts, Audi.

That’s a very negative and cynical way of looking at it. They’re basically saying:

If you buy it, we’ll make it

If we can make money off it, we’ll make it

If the world wants it, we’ll make it

We all know people won’t buy it. Audi love it, we love it, but buyers want Audis that have a Q in them. Buyers call the shots.